By John Gilbert
If Ford is correct, consumers in the United States have successfully conquered their previously-insatiable thirst for large cars and trucks, and will be taking a giant step by going small in the next couple of years.
The theory is that in 2002, there were 23 million small-car segment cars sold, and by 2012, there will be 38 million. While always producing cars for that segment in the U.S., and more and better small cars for European markets, Ford is unleashing a new two-pronged attack with the soon-to-come global Focus renovation, and the just-arriving Fiesta. The Fiesta is aimed at the smaller end of the segment, smaller than Focus, but the new car is bristling with new tricks that promise performance, fuel economy (up to 40 mpg), good handlling, impressive looks, adequate room (for a compact), and great pricing — everything the modern U.S. consumer/family could want.
Who are we to question Ford — the only U.S. auto manufacturer that had enough foresight, and acted on it, to not require government bailout loans to stay in business. While arch-rival General Motors and Chrysler have been scrambling to regain their equilibrium, Ford brought a series of cars, trucks, and technical advances to the marketplace, with the new Taurus, the improved Fusion, including a hybrid, plus the upgraded Mustang, the Flex wagon, and the new F-150, as well as the Transit Connect. A flock of new engines have been impressive, and EcoBoost versons offer meaningful performance upgrades via turbocharging without denting fuel efficiency .
Many consumers might remember the Fiesta when Ford brought it in decades ago, and it was a tough little hatchback, fun to drive and economical, while it lasted. Cheap gas and the popularity of large vehicles caused Ford to quit bringing in the Fiesta, but it kept selling in Europe. Last year, Ford sold 750,000 Fiestas globally, and it passed the Volkswagen Golf in European popularity.
The U.S. market grew away from small cars, despite economic and environmental reasons that we should be clamoring for them. Simple things make smaller cars rational. For one, they can be built and reinforced to be safe and surprisingly roomy inside. Once those standards are met, lighter vehicles make it far easier to get more power and dazzling fuel economy from smaller engines, and lighter cars are much easier to enhance agility up to the fun-to-drive levels. The Fiesta, which will be all-new in the U.S., and sharing assets globally with Focuses worldwide, scores on all these counts.
U.S. consumers will get the globally popular 5-door hatchback, but to accommodate us, Ford is adding a 4-door sedan, with a neatly sloping rear roofline specifically for the U.S. Frankly, I like the silhouette of the sedan, which looks similar to the sweeping lines of, say, a miniaturized Mazda6, but there is no question the hatchback is not only eye-catching, but offers the versatility that lures customers around the rest of the world.
With the bottom line as a prime objective, Ford is pricing the 4-door-sedan at a base $13,995, and the hatchback at a base of $15,795. No matter how you dissect it, the Fiesta offers a lot of car for a bargain price.
Driving hard through the mountainous roadways near San Francisco, up and back to Half Moon Bay, the Fiesta had plenty of pep, and its advanced electric steering was sure-feeling and made it easy to carve precise lines around the tightest curves. The standard 5-speed manual transmission handles the small, 1.6-liter 4-cylinder engine very well, although it led me to an easy question: Why no 6-speed manual? Ford’s answer was that the 5-speed is the same transmission used globally — which is to avoid implying the 5-speed is as good as a 6-speed would be.
Then we switched to the automatic version, and there is no doubt that the PowerShift automatic was designed to make the perfect fit with the Fiesta and its powerplant. It is not just an automatic, but an all-new sequential-manual. Designed by transmission specialist Getrag, it has two clutches inside the casing, with one activating first-third-fifth, and the second handling second-fourth-sixth. When you accelerate, the transmission’s electro-mechanical actuators shift with fluid smoothness, because it simply changes which clutch is engaged.
Sophisticated road-racing cars went to sequential manuals years ago, because the computerized device can shift in a couple of milliseconds, much quicker than an expert can shift a stick with a clutch. Audi introduced and perfected the first real-world DSG (direct-sequential manual) for the A4, A3, TT, and the same unit is also used by Audi parent Volkswagen for the Golf GTI, and for both the new Golf and Jetta TDI turbo-diesel models, and it has been added to replace the Tiptronic in the CC for 2010. Mitsubishi also has an outstanding sequential-manual for the Lancer and Evolution, and the Outlander crossover SUV. Porsche, with its long-awaited PDK, uses the same technique, and BMW has revised its automatic transmission for similar effect.
My guess is eventually all automatics will be slick-shifting sequential-manuals, which led me to my second serious question about the 2011 Fiesta: Why are there no steering-wheel shift paddles to allow the driver the sheer joy of manually choosing gears, or at the very least, a manual gate on the shift lever? Such devices would bring the Fiesta up to true, sporting optimum. Ford said its market research didn’t show sufficient demand or interest for manual operation of the PowerShift, prompting my response that paddle-shifters are what amplifies the superiority of the Audi, VW, Porsche, Mitsubishi, and BMW clutchless-manuals. In truth, even though those cars up- and downshift so magically in “D” that the paddles are best for special cases where the driver insists on proving not all control has been yielded to the machine.
The question of “Who are we to question Ford?” answered itself, because I was stubborn enough to ask several different engineers why the Fiesta lacks paddles, until finally one of them said, “Not yet.”
That was more encouraging than the fluff that nobody wants them, anyway.
Ford is aiming the Fiesta most directly at the Honda Fit, Toyota Yaris, all Scions, the Nissan Versa, Mini Cooper, and also the larger compact class stalwarts Honda Civic and Toyota Corolla. Ford has to be careful here, of course, because once they mention Civic and Corolla, they’re inviting comparative shoppers to decide between Fiesta and the Ford Focus.
In competitive driving, the Fit was the primary target, and Ford claims better fuel economy, more power, quieter operation, and better handling. We all gathered in the parking lot of Candlestick Park — where the San Francisco Giants used to play — and we played on a high-speed slalom course and on a cone-lined autocross circuit. Both of those sessions featured some sudden and heavy thunderstorms that rolled in off the ocean and forced us to drive through some serious puddles.
Strangely enough, Ford missed on one count. The only Fiestas for the autocross were stick-shift models, although it seemed to be a perfect setting to see the PowerShift go through its maximum paces. Without question, the Fiesta did the job on the autocross, which was best mastered by accelerating hard at the start, hitting second, and simply leaving the stick in second while thrashing around the twists and turns.
It was almost as though failing to have the Fiesta automatic for our use fit into my argument, because the Fit leaned more in the turns, without question, but the Fit also has steering-wheel paddles, and being able to fingertip-shift it made it fun on the autocross — and proves what makes it such a popular small car for those who want a sporty feel with their economy. My opinion is that the presence of paddles is enough of an asset for the Fit that not having them could be a potential deal-breaker for those who compare the Fit and Fiesta.
However, by the time we got through with some mountain road driving, I had backed off a bit, because the PowerShift worked very well on upshifts, which is no surprise, but it also worked surprisingly well downshifting, too. We had driven up one particularly twisty section, and we came back down the same way. Having driven it only once, I was looking forward to another shot at one particular hairpin turn on the downhill return. I admit I went into it too hot. Not too hot for my driving, or the car’s suspension, which is what I was trying to test in that turn, but too hot for the Fiesta’s computerized controller, which downshifted the PowerShift two gears, throttle-blips and all. It was almost as though the car was saying, “What the heck is this guy doing? Oh well, we’ll save him.”
You can hate it when cars are smarter than the drivers, but this was impressive, and could be a factor in the device’s potential sales. The transmission is scarcely larger than the 5-speed manual, and is the same size as the outgoing 4-speed automatic, with wide ratios that attain maximum fuel economy with two overdrives, fifth and sixth.
Still chippy, I changed my line of questioning: Is Ford the first company to offer more gears in the 6-speed automatic than in the 5-speed stick? Nobody was certain. But it is an oddity.
The 1.6-liter engine has modest numbers, with only 120 horsepower and 112 foot-pounds of torque, but Ford again has proven that technology can overcome meager numbers. Its comparative light weight helps make it feel plenty peppy, aided considerably by Ti-VCT, which is “twin independent variable cam timing,” facilitating the adjustment of both intake and exhaust valves depending on driver demand and load. The snappy performance shows the merit of such technology, and the misleading nature of the horsepower and torque numbers.
Steve Pinta, chief engineer of the North America Fiesta, explained that the car’s light weight was achieved by using 55 percent high-strength steel, including ultra-high boron steel in the front A pillars and the side door sills. High-grade steel provides better strength even with less steel, improving both weight and safety. Seven airbags, including a driver knee bag, adds to the safety, as does the standard-issue AdvanceTrac with stability control. For interior quiet, acoustic improvements to the windshield, pillars, headliner, front and rear doors, floor, and door seals give the Fiesta the secure feel of a larger, heavier car.
Handling is conquered by front struts, a rear twist-beam axle, stabilizer bars, and a couple of features called drift-pull, which alters torque to help straighten out a wayward car, and anti-nibble cancellation, which counters the tendency to feel twitchy in cornering. That’s in addition to the electric power-steering system.
Ford claims that people making over $100,000 a year in salary are the new breed of small-car buyers, and of considerable interest to new and younger buyers are things like mobile device interaction. Ford, of course, offers its unique Sync system of interactive electronic devices. The Fiesta interacrts with Apple Link and Blackberrys, and uses Smart Apps to allow control via touch-screen handiness. Ford also anticipates more and better website applications to create the optimum mobile application environment.
Striking looks stand out more because of outlandish colors like lime green and magenta among nine available colors, and there are seven different colors for interior lights, and three different colors of leather, if you choose leather seats.
Even those who accuse some of those high-tech features as gimmicks, any test drive will leave you appreciating quick performance, advanced transmissions, and great handling, and Ford stresses the coordination of all those ideas are what sets the Fiesta above the competition. Altogether, they make the Fiesta a definite contender for anyone willing to put a lot of stuff into a smaller package, at a budget price.
































Here we are, celebrating another Fourth of July, which is always a festive time around the country, and, it seems, particularly so at the Head of the Lakes in Duluth. I drove up a couple of days early, because I just couldn’t wait to get the new Porsche Carrera 4 S Cabrio out on the freeway for the drive from Minneapolis.





